Demystifying Amaro with Brad Thomas Parsons

Demystifying Amaro with Brad Thomas Parsons


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Join James Beard Award-winning author Brad Thomas Parsons to discover the world of amaro or bittersweet Italian liqueur. This classic end-of-meal digestif is in the midst of a bartending Renaissance: no longer gathering dust on the back of the bar shelf, amaro is taking center stage on cocktail menus worldwide. Together we will learn its history and find out how it can be used to create creative cocktails today.

A centuries-old elixir, we will start with a deep-dive into the history of this herbal liqueur. Then we will cover the basics of amaro including how it’s made and who are the best producers. We’ll break down the various styles of amari along with demonstrating several cocktails that feature different amari in their recipes.

Led by an expert on cocktails and liqueurs, Brad Thomas Parsons, this interactive seminar will help demystify this often confounding category of Italian liqueurs. Designed to inform curiosity as well as future travels, participants will come away with an increased understanding of the various styles of amari and ways to use them in modern cocktails.

Brad Thomas Parsons is the author of Bitters: A Spirited History of a Classic Cure-All (winner of the James Beard and IACP Cookbook Awards), Amaro: The Spirited World of Bittersweet, Herbal Liqueurs, Distillery Cats: Profiles in Courage of the World's Most Spirited Mousers, and Last Call: Bartenders on Their Final Drink and the Wisdom and Rituals of Closing Time (James Beard Book Award Finalist, Tales Spirited Award winner). Parsons received an MFA in writing from Columbia University, and his work has appeared in Bon Appétit, Lucky Peach, Food & Wine, Travel + Leisure, Imbibe, PUNCH, TASTE, and more. Parsons has collaborated and consulted on writing and editing, digital marketing and social media, content creation, promotional events, and special projects with major companies and brands including Gruppo Campari, Campari America, Amaro Lucano, Amaro Nonino, Angostura Limited, Moët Hennessy, West Elm, Distill Ventures, Carrot Creative, Hanna Lee Communications, and Slow Food. He has conducted spirited talks, tastings, seminars, and masterclasses on bitters, amari, and cocktails at bars, restaurants, and venues across the United States and in Italy.

This conversation is not suitable for children under age 16

90 minutes, including a 30 minute Q&A.

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